Back in the day, Ridge Avenue was a vibrant commercial corridor. The heart and soul of North Philadelphia was also an entertainment district. The Blue Note was at 15th Street and Ridge Avenue.
The Bird Cage Lounge was one block up at Ridge and 16th Street. I don’t know whether it was named after him, but Charlie “Bird” Parker played there. The legendary Pearl Bailey began her singing and dancing career at the Pearl Theater, which was at Ridge and 21st Street.
Some of the jazz giants who roamed Ridge Avenue likely stayed at the Hotel LaSalle, which was close to the Pearl Theater. The hotel was listed in the The Negro Motorist Green Book. The Crossroads Bar at Ridge and Columbia Avenue (now Cecil B. Moore Avenue) was at the western tip of the storied “Golden Strip.”
Ridge began its steep decline in the aftermath of the 1964 Columbia Avenue race riots and construction of the Norman Blumberg Apartments public housing. Fast forward 50 years, Ridge is on the rise.
In 2014, the Philadelphia Housing Authority announced that transformation of the Blumberg/Sharswood neighborhood was its top priority. The Sharswood Blumberg Choice Neighborhoods Transformation Plan is a massive $500 million project that would, among other things, revitalize the Ridge Avenue corridor.
In an op-ed piece published in the Philadelphia Inquirer, PHA President and CEO Kelvin A. Jeremiah wrote:
The redevelopment of a community is about turning ideas into public policy and putting policy into action.
PHA’s revitalization efforts are a targeted, coordinated development model designed to maximize the economic benefits of neighborhood revitalization, not the piecemeal dispersed development model of the past. To transform communities into neighborhoods of choice, there must be good schools for every child, quality affordable housing for all families, and a vibrant small business commercial corridor. The challenge is turning the ideas and rhetoric into policy and practice.
In remarks before the National Trust for Historic Preservation’s recent conference, Marion Mollegen McFadden, Deputy Assistant Secretary for Grant Programs, U.S. Department of Housing and Urban Development, noted a community has both tangible and intangible assets:
I see preservation’s efforts to recognize and honor the cultural heritage of minority and ethnic groups as a valuable component of strong communities, in particular many of the communities that HUD serves. And I don’t just mean preservation of buildings and places, but also of diverse cultural ties and traditions, the intangible dimensions of heritage that together enrich us as a nation.
McFadden concluded with a quote from HUD Secretary Julián Castro:
History isn’t just a subject for books and documentaries. It’s alive and well in buildings, sites, and structures that shape our communities. They tell us who we are and where we come from – and it’s critical that we protect our past for present and future generations.
The Sharswood/Blumberg Choice Neighborhoods Transformation Plan raises the question: Does PHA value the area’s tangible and intangible assets that give the neighborhood its identity? If so, will a transformed Ridge Avenue preserve the neighborhood’s cultural heritage for current and future generations?