A stop on the “Chitlin Circuit,” the Standard Theater was owned by African American entrepreneur John T. Gibson.
In 1914, Gibson bought the Standard Theatre on the 1100 block of South Street. His timing couldn’t have been better, for in the following years, tens of thousands of southern blacks would pour into the city of Philadelphia as part of the Great Migration unleashed by the First World War.
Young men and women, with good jobs and money in their pockets, flocked to Gibson’s Standard Theatre to see a fare of “High Class and Meritorious Vaudeville,” stage shows, and popular music. The Standard became a regular stop for Black performers on their national tours: comedians Bylow and Ashes, singers Bessie Smith and Ethel Waters, Erma C. Miller’s Brown Skinned Models, popularly known as the “Black Rockettes,” and jazz bands led by Louis Armstrong and Duke Ellington.