Opened on August 31, 1914 as the Knickerbocker Theatre, the 2,500-seat venue was renamed Fay’s Theatre in 1918.
From West Philadelphia Collaborative History:
In its jazz heyday, Fay’s served as a symbolic place for local African Americans, if not a literal one. Fay’s booked performers like Duke Ellington—popular and highly visible members of the larger African American community—who were part of an emerging Black identity evolving in the African American press. Part of the emerging identity was a deep concern with issues of developing critical citizenship, fighting oppression, and gaining civil rights. Fay’s Theatre embodied this, having been dedicated to Florence Mills, who was remembered by the Philadelphia Tribune as a Black singer whose success in the mainstream allowed other Black musicians to succeed.
Fay’s also maintained a friendly and equitable relationship with local Black musicians. Fay’s often included performances by the Local 274, members of an African American musicians union, created to protect its members from the unethical and racist behaviors of many theater owners across the city. They performed there frequently. Famously, during a musicians’ strike in 1935 when most of the musical venues in the city went dark, shows at Fay’s kept going, thanks in part to their willingness to raise worker wages in accord with the requests of the Local 274.