In 1970, a band of musicians sounded a call to arms over the exclusion of black jazz musicians in the mass media, specifically commercial television. Broadcast TV was the dominant medium of the era. Multi-instrumentalist Rahsaan Roland Kirk spearheaded the Jazz and People’s Movement. Kirk circulated a petition in New York City jazz clubs which was signed by, among others, Lee Morgan, Charles Mingus, Andy Cyrrile, Freddie Hubbard, Cecil Taylor, Elvin Jones, Pharoah Sanders, Archie Shepp and Roy Haynes.
The petition read, in part:
Many approaches have been used through the ages in the attempted subjugation of masses of people. One of the very essential facets of the attempted subjugation of the black man in America has been an effort to stifle, obstruct and ultimately destroy black creative genius; and thus, rob the black man of a vital source of pride and liberating strength. In the musical world, for many years a pattern of suppression has been thoroughly inculcated into most Americans. Today many are seemingly unaware that their actions serve in this suppression – others are of course more intentionally guilty. In any event, most Americans for generations have had their eyes, ears and minds closed to what the black artist has to say.
Obviously only utilization of the mass media has enabled white society to establish the present state of bigotry and whitewash. The media have been so thoroughly effective in obstructing the exposure of true black genius that many black people are not even remotely familiar with or interested in the creative giants within black society.
Action to end this injustice should have begun long ago. For years only imitators and those would sell their souls have been able to attain and sustain prominence on the mass media. Partially through the utilization of an outlandish myth, that in artistic and entertainment fields bigotry largely no longer exists, and by showrooming those few blacks who have sold out, the media have so far escaped the types of response that such suppression and injustice should and now will evoke.
The Jazz and People’s Movement took action. Demonstrators disrupted tapings of The Tonight Show with Johnny Carson, The Dick Cavett Show and The Merv Griffin Show. On signal, group members played noisemakers and instruments that they had smuggled into the studios. They also passed out leaflets and displayed placards.
Fast forward to today, the multi-Grammy winning Jones is taking a journey into jazz and beyond with Qwest TV, the world’s first subscription video-on-demand platform dedicated to jazz from bebop to hip-hop.
In a statement, Jones said:
The dream of Qwest TV is to let jazz and music lovers everywhere experience these incredibly rich and diverse musical traditions in a whole new way.
At my core, I am a bebopper, and over the course of my seventy-year career in music I have witnessed firsthand the power of jazz – and all of its off-spring from the blues and R&B to pop, rock and hip-hop, to tear down walls and bring the world together. I believe that a hundred years from now, when people look back at the 20th century, they will view Bird, Miles and Dizzy, as our Mozart, Bach, Chopin and Tchaikovsky, and it is my hope that Qwest TV will serve to carry forth and build on the great legacy that is jazz for many generations to come.
Qwest TV co-founder Reza Ackbaraly added:
By bringing Qwest TV to the general public and to universities everywhere, we seek to promote the values inherent to jazz: hard work, diversity, openness towards others, mutual respect and consideration, cooperation, and improvisation. Jazz touches people across all national, social and cultural boundaries. Qwest TV is of course about extending that reach, but it is also about bringing exciting music from around the world back to jazz and music lovers who have yet to discover it. Quincy and I plan to build a community where the love goes both ways.
The streaming service will launch in fall 2017. For more info, visit Qwest TV.